ContactItalian Job Charity Run
Technology Partner Supporting Children’s Charity
The Elonex brand was seen motoring across parts of Europe during the Italian Job Charity Run. The annual event, of which Michael Caine is a patron, attracts participants from across the globe, including Europe, America and even as far as Japan and New Zealand.
The Mini Cooper-S emblazed with the Elonex logo took part in the charity run in order to raise money for a number of children’s charities with funds raised reaching the £2million mark.
"Elonex helps where it can and it is exciting for us to be able to contribute to such a significant event as the Italian Job Charity Run." said Gideon Wetrin, Elonex Director. "A number of Children's charities will benefit from this event which further emphasises the worthwhile nature of this cause."
About The Italian Job Charity Run
UK to Italy, October/November
This is one of the more impressively eccentric events on the European calendar. Inspired by 1969 film The Italian Job, a sponsored Mini Cooper rally heads across the Alps to Italy's Emilia Romagna region, picks up a load of the local wine and then heads back to the UK to auction the booty - with the proceeds going to a range of children's charities.
Launched in 1990 with the aim of raising money for children in a fun way, the Italian Job continues to raise funds in aid of national children’s charities.
What?
The Italian Job is a fundraising event raising money by driving Minis for 10 days through some of the most spectacular scenery in Europe.
Who?
Anyone over 21 years old can get involved as long as you drive a Mini or a classic car from the Michael Caine film, The Italian Job.
Why?
To raise money for children’s charities in a fun way! 100% of the money raised gets split between the nominated children’s projects.
The Route, with an Italian TwistWe drive through number of Italy's and Europe's most fantastic cities such as Turin and Imola.
For more information visit www.italianjob.com
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